# Heal Your Roots Podcast

> From 15+ hours per episode to 10 minutes — and a download curve that bent upward

A weekly podcast on personal growth and mental wellness went from a repurposing backlog to a steady content engine — and saw its all-time downloads accelerate sharply after adopting HYR Studio.

**Industry:** Podcasting / Media

## Results

| Metric | Before | After | Improvement |
|--------|--------|-------|-------------|
| All-Time Downloads | ~2,300 in 3 years | 6,004 and climbing | More in 6 months than the prior 3 years |
| Monthly Download Rate | Slow, linear growth | ~10x after two enhancements | Curve bent upward |
| Time per Episode | 15+ hours | 10 minutes | 99% faster |
| Episode Coverage | Partial, inconsistent | Every episode, full treatment | Consistent quality |

<h2>The Challenge</h2>
<p>Heal Your Roots Podcast is a weekly show on personal growth, relationships, and mental wellness hosted by Kira Yakubov Ploshansky. Every episode needed to become weeks of content, but manual repurposing took 15+ hours per episode.</p>

<h3>The repurposing nightmare:</h3>
<ul>
<li>Transcribing the episode</li>
<li>Pulling quotes by hand</li>
<li>Creating audiograms in Headliner, one at a time</li>
<li>Designing quote cards in Canva, one at a time</li>
<li>Writing show notes, blog summaries, and email content</li>
<li>Creating YouTube thumbnails and chapter markers</li>
</ul>

<p>They couldn't afford dedicated podcast marketing help, and content quality was inconsistent — some episodes got the full treatment, others got minimal promotion.</p>

<h2>The Solution</h2>
<p>After HYR Studio: about 10 minutes per episode. Every episode now gets the full treatment, in the show's brand, with consistent quality. They cleared the entire repurposing backlog in a single weekend.</p>

<h3>What each episode now becomes:</h3>
<ul>
<li>Slide decks for LinkedIn, YouTube, and course material</li>
<li>Infographics for Pinterest, Instagram, and blog embeds</li>
<li>LinkedIn carousels</li>
<li>Quote cards for Instagram, Twitter, and Facebook</li>
<li>A blog outline and show notes</li>
<li>A mind map for course material</li>
</ul>

<h2>The Result</h2>
<p>For roughly three years the show grew the way most do — slowly and linearly, to about 2,300 all-time downloads. Then two rounds of HYR Studio–powered content bent the curve: the monthly download rate jumped close to 10×, and the show earned <strong>more downloads in the six months that followed than in its first three years</strong> — now past <strong>6,004 and still climbing</strong>. Behind the scenes, they went from "we can't keep up with weekly episodes" to a comfortable two-month content buffer.</p>

<p>See the workflow for <a href="https://hyrstudio.com/use-cases/podcasters">podcasters</a>, or how one episode becomes <a href="https://hyrstudio.com/repurpose/podcast-to-linkedin-posts">a month of LinkedIn posts</a>.</p>

**Keywords:** podcast marketing, podcast repurposing, content multiplication, podcast case study

---

**URL:** https://hyrstudio.com/case-studies/heal-your-roots-podcast
**Markdown:** https://hyrstudio.com/case-studies/heal-your-roots-podcast.md