# Heal Your Roots Systems

> The $92K/year savings that launched a product

The parent company that built HYR Studio to solve their own marketing problem across 3 brands - and turned it into a product.

**Industry:** Technology / SaaS

## Results

| Metric | Before | After | Improvement |
|--------|--------|-------|-------------|
| Annual Cost | $133K | $41K | $92K saved |
| Percentage Saved | 0% | 69% | 69% reduction |
| Content Output | Manual assembly line | Automated multiplication | Same source, every format |
| Time Saved/Week | 0 hours | 40+ hours | A full work week |

<h2>The Origin Story</h2>
<p>Before building HYR Studio, we were the customer. We ran three distinct brands—a telehealth therapy practice, a podcast, and a coaching business—all struggling with the same problem: marketing content production was eating our budget and burning out our team.</p>

<h2>The Breaking Point</h2>
<p>In late 2024, we did the math:</p>

<table>
<tr><th>Brand</th><th>Annual Marketing Spend</th><th>Output Quality</th></tr>
<tr><td>Heal Your Roots Wellness</td><td>~$70K (coordinators + tools)</td><td>Inconsistent</td></tr>
<tr><td>Heal Your Roots Podcast</td><td>~$15K (tools + freelancers)</td><td>Sporadic</td></tr>
<tr><td>Deeper Connecting</td><td>~$48K (agency)</td><td>Hit-or-miss</td></tr>
<tr><td><strong>Total</strong></td><td><strong>~$133K/year</strong></td><td><strong>Frustrating</strong></td></tr>
</table>

<p>We were spending over $130K annually on marketing production—and still not getting consistent, quality output. The realization: <strong>We weren't paying for strategy. We were paying for assembly line work.</strong></p>

<h2>The Build</h2>
<p>Aran, our CEO, is 6-sigma certified with 10+ years building automation systems. His approach: "If you can document it in an SOP, you can replace it with an AI agent swarm."</p>

<p>So we documented exactly what our marketing coordinators and agencies did. The SOP revealed that 80% of the work was: Extract → Transform → Brand → Multiply → Organize. None of this required human creativity. It required human labor.</p>

<h2>After HYR Studio</h2>
<table>
<tr><th>Category</th><th>Before</th><th>After</th></tr>
<tr><td>Marketing coordinators</td><td>$70,000</td><td>$35,000 (strategic only)</td></tr>
<tr><td>Agency fees</td><td>$48,000</td><td>$0</td></tr>
<tr><td>Freelancers + tools</td><td>$15,000</td><td>$0</td></tr>
<tr><td>HYR Studio</td><td>$0</td><td>$6,000</td></tr>
<tr><td><strong>Total</strong></td><td><strong>$133,000</strong></td><td><strong>$41,000</strong></td></tr>
</table>

<h2>Why We Productized</h2>
<p>After a year of using HYR Studio internally, we kept hearing the same question: "How are you producing so much content? Can you teach me your system?" They didn't want to learn our system. They wanted our results. So we productized it.</p>

<p>Read the founders' full story on <a href="https://hyrstudio.com/our-story">our story page</a>.</p>

**Keywords:** marketing automation ROI, content operations, internal tool to product, HYR Studio origin

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**URL:** https://hyrstudio.com/case-studies/heal-your-roots-systems
**Markdown:** https://hyrstudio.com/case-studies/heal-your-roots-systems.md