# Heal Your Roots Wellness

> How a healthcare practice automated 80% of marketing work

A multi-state telehealth therapy practice transformed their marketing operations, cutting coordinator workload by 80% and achieving brand consistency across all platforms.

**Industry:** Healthcare / Telehealth

## Results

| Metric | Before | After | Improvement |
|--------|--------|-------|-------------|
| Marketing Workload | 100% manual | 80% automated | 80% time saved |
| Content per Source | A handful of pieces | A full library | From one recording |
| Time per Batch | 15-40 hours | 10 minutes | 99% faster |
| Brand Consistency | Inconsistent | Perfect | Zero errors |

<h2>The Challenge</h2>
<p>Heal Your Roots Wellness is a multi-state telehealth therapy practice, founded by Kira Yakubov Ploshansky, LMFT. They hired 2 marketers who spent 80% of their time on production work, not strategy.</p>

<h3>What "production work" looked like:</h3>
<ul>
<li>Taking one blog post and manually creating Instagram graphics, LinkedIn posts, Facebook content, and email snippets</li>
<li>Resizing the same image for every platform</li>
<li>Writing endless variations of the same caption</li>
<li>Scheduling across Buffer, Later, and native platforms</li>
<li>Fixing brand color inconsistencies when templates broke</li>
</ul>

<h2>The Solution</h2>
<p>After deploying HYR Studio, the same coordinators now focus on strategy, community management, and client communication. 80% of production work is automated.</p>

<h3>Sample workflow:</h3>
<ol>
<li>Kira records a 5-minute video on managing anxiety</li>
<li>Upload the transcript to HYR Studio</li>
<li>Select the output types</li>
<li>Ten minutes later: a full library of branded assets ready — slide decks, infographics, carousels, quote cards, a blog outline, and a mind map</li>
</ol>

<h2>The Transformation</h2>
<p>Marketing coordinators went from "content factory workers" to actual marketers — running campaigns, engaging the community, and analyzing performance. See how this works for <a href="https://hyrstudio.com/for/marketing-teams">marketing teams</a>.</p>

**Keywords:** telehealth marketing, therapy practice marketing, content automation case study, HYR Studio results

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**URL:** https://hyrstudio.com/case-studies/heal-your-roots-wellness
**Markdown:** https://hyrstudio.com/case-studies/heal-your-roots-wellness.md