Heal Your Roots Podcast Case Study
Podcasting / Media
From 15+ hours per episode to 10 minutes — and a download curve that bent upward
Results at a Glance
- All-Time Downloads: ~2,300 in 3 years → 6,004 and climbing (More in 6 months than the prior 3 years)
- Monthly Download Rate: Slow, linear growth → ~10x after two enhancements (Curve bent upward)
- Time per Episode: 15+ hours → 10 minutes (99% faster)
- Episode Coverage: Partial, inconsistent → Every episode, full treatment (Consistent quality)
Full Case Study
The Challenge
Heal Your Roots Podcast is a weekly show on personal growth, relationships, and mental wellness hosted by Kira Yakubov Ploshansky. Every episode needed to become weeks of content, but manual repurposing took 15+ hours per episode.
The repurposing nightmare:
Transcribing the episode
Pulling quotes by hand
Creating audiograms in Headliner, one at a time
Designing quote cards in Canva, one at a time
Writing show notes, blog summaries, and email content
Creating YouTube thumbnails and chapter markers
They couldn't afford dedicated podcast marketing help, and content quality was inconsistent — some episodes got the full treatment, others got minimal promotion.
The Solution
After HYR Studio: about 10 minutes per episode. Every episode now gets the full treatment, in the show's brand, with consistent quality. They cleared the entire repurposing backlog in a single weekend.
What each episode now becomes:
Slide decks for LinkedIn, YouTube, and course material
Infographics for Pinterest, Instagram, and blog embeds
LinkedIn carousels
Quote cards for Instagram, Twitter, and Facebook
A blog outline and show notes
A mind map for course material
The Result
For roughly three years the show grew the way most do — slowly and linearly, to about 2,300 all-time downloads. Then two rounds of HYR Studio–powered content bent the curve: the monthly download rate jumped close to 10×, and the show earned more downloads in the six months that followed than in its first three years — now past 6,004 and still climbing. Behind the scenes, they went from "we can't keep up with weekly episodes" to a comfortable two-month content buffer.
See the workflow for podcasters, or how one episode becomes a month of LinkedIn posts.