Heal Your Roots Podcast Case Study
Podcasting / Media
A weekly podcast on personal growth and mental wellness went from struggling with repurposing backlog to having a 2-month content buffer.
Results at a Glance
- Time per Episode: 15+ hours → 10 minutes (99% faster)
- Pieces per Episode: 5-10 → 400+ (50x more content)
- Episode Coverage: Partial → Full treatment (100% covered)
- Content Buffer: None → 2 months ahead (Stress-free scheduling)
Full Case Study
The Challenge
Heal Your Roots Podcast is a weekly show on personal growth, relationships, and mental wellness hosted by Kira Yakubov Ploshansky. Every episode needed to become weeks of content, but manual repurposing took 15+ hours per episode.
The repurposing nightmare:
Transcribing the episode
Pulling 5-10 quotes manually
Creating audiograms in Headliner (one at a time)
Designing quote cards in Canva (one at a time)
Writing show notes, blog summaries, email content
Creating YouTube thumbnails and chapter markers
They couldn't afford dedicated podcast marketing help, and content quality was inconsistent—some episodes got full treatment, others got minimal promotion.
The Solution
After HYR Studio: 10 minutes per episode. Every episode gets full treatment (400+ pieces). Consistent quality across all episodes. Cleared the backlog in one weekend.
Content generated per episode:
Slide decks (LinkedIn, YouTube, courses)
45+
Infographics (Pinterest, Instagram, blog embeds)
24
LinkedIn carousels
8
Quote cards (Instagram, Twitter, Facebook)
6
Blog outline + show notes
2
Mind map (for course material)
1
The Unlock
They went from "we can't keep up with weekly episodes" to "we have a 2-month content buffer."