Heal Your Roots Systems

Heal Your Roots Systems (Internal) Case Study

Technology / SaaS

The $92K/year savings that launched a product

Results at a Glance

Annual Cost: $133K → $41K ($92K saved)
Percentage Saved: 0% → 69% (69% reduction)
Content Output: Manual assembly line → Automated multiplication (Same source, every format)
Time Saved/Week: 0 hours → 40+ hours (A full work week)

Full Case Study

The Origin Story

Before building HYR Studio, we were the customer. We ran three distinct brands—a telehealth therapy practice, a podcast, and a coaching business—all struggling with the same problem: marketing content production was eating our budget and burning out our team.

The Breaking Point

In late 2024, we did the math:

Brand

Annual Marketing Spend

Output Quality

Heal Your Roots Wellness

~$70K (coordinators + tools)

Inconsistent

Heal Your Roots Podcast

~$15K (tools + freelancers)

Sporadic

Deeper Connecting

~$48K (agency)

Hit-or-miss

Total

~$133K/year

Frustrating

We were spending over $130K annually on marketing production—and still not getting consistent, quality output. The realization: We weren't paying for strategy. We were paying for assembly line work.

The Build

Aran, our CEO, is 6-sigma certified with 10+ years building automation systems. His approach: "If you can document it in an SOP, you can replace it with an AI agent swarm."

So we documented exactly what our marketing coordinators and agencies did. The SOP revealed that 80% of the work was: Extract → Transform → Brand → Multiply → Organize. None of this required human creativity. It required human labor.

After HYR Studio