Heal Your Roots Systems (Internal) Case Study
Technology / SaaS
The $92K/year savings that launched a product
Results at a Glance
- Annual Cost: $133K → $41K ($92K saved)
- Percentage Saved: 0% → 69% (69% reduction)
- Content Output: Manual assembly line → Automated multiplication (Same source, every format)
- Time Saved/Week: 0 hours → 40+ hours (A full work week)
Full Case Study
The Origin Story
Before building HYR Studio, we were the customer. We ran three distinct brands—a telehealth therapy practice, a podcast, and a coaching business—all struggling with the same problem: marketing content production was eating our budget and burning out our team.
The Breaking Point
In late 2024, we did the math:
Brand
Annual Marketing Spend
Output Quality
Heal Your Roots Wellness
~$70K (coordinators + tools)
Inconsistent
Heal Your Roots Podcast
~$15K (tools + freelancers)
Sporadic
Deeper Connecting
~$48K (agency)
Hit-or-miss
Total
~$133K/year
Frustrating
We were spending over $130K annually on marketing production—and still not getting consistent, quality output. The realization: We weren't paying for strategy. We were paying for assembly line work.
The Build
Aran, our CEO, is 6-sigma certified with 10+ years building automation systems. His approach: "If you can document it in an SOP, you can replace it with an AI agent swarm."
So we documented exactly what our marketing coordinators and agencies did. The SOP revealed that 80% of the work was: Extract → Transform → Brand → Multiply → Organize. None of this required human creativity. It required human labor.
After HYR Studio
Category
Before
After
Marketing coordinators
$70,000
$35,000 (strategic only)
Agency fees
$48,000
$0
Freelancers + tools
$15,000
$0
HYR Studio
$0
$6,000
Total
$133,000
$41,000
Why We Productized
After a year of using HYR Studio internally, we kept hearing the same question: "How are you producing so much content? Can you teach me your system?" They didn't want to learn our system. They wanted our results. So we productized it.
Read the founders' full story on our story page.