Heal Your Roots Wellness Case Study
Healthcare / Telehealth
A multi-state telehealth therapy practice transformed their marketing operations, cutting coordinator workload by 80% and achieving brand consistency across all platforms.
Results at a Glance
- Marketing Workload: 100% manual → 80% automated (80% time saved)
- Content per Source: 5-10 pieces → 200+ pieces (40x more output)
- Time per Batch: 15-40 hours → 10 minutes (99% faster)
- Brand Consistency: Inconsistent → Perfect (Zero errors)
Full Case Study
The Challenge
Heal Your Roots Wellness is a multi-state telehealth therapy practice, founded by Kira Yakubov Ploshansky, LMFT. They hired 2 marketers who spent 80% of their time on production work, not strategy.
What "production work" looked like:
Taking one blog post and manually creating Instagram graphics, LinkedIn posts, Facebook content, email snippets
Resizing the same image 6 different ways for different platforms
Writing 12 variations of the same caption
Scheduling across Buffer, Later, and native platforms
Fixing brand color inconsistencies when templates broke
The Solution
After deploying HYR Studio, the same coordinators now focus on strategy, community management, and client communication. 80% of production work is automated.
Sample workflow:
Kira records a 5-minute video on managing anxiety
Upload transcript to HYR Studio
Select all output types
10 minutes later: 200+ branded assets ready - 45 slide deck variations, 24 infographics, 8 carousel slides, 6 quote cards, blog outline + mind map
The Transformation
Marketing coordinators went from "content factory workers" to actual marketers—running campaigns, engaging community, analyzing performance.