Heal Your Roots Wellness Case Study
Healthcare / Telehealth
How a healthcare practice automated 80% of marketing work
Results at a Glance
- Marketing Workload: 100% manual → 80% automated (80% time saved)
- Content per Source: A handful of pieces → A full library (From one recording)
- Time per Batch: 15-40 hours → 10 minutes (99% faster)
- Brand Consistency: Inconsistent → Perfect (Zero errors)
Full Case Study
The Challenge
Heal Your Roots Wellness is a multi-state telehealth therapy practice, founded by Kira Yakubov Ploshansky, LMFT. They hired 2 marketers who spent 80% of their time on production work, not strategy.
What "production work" looked like:
Taking one blog post and manually creating Instagram graphics, LinkedIn posts, Facebook content, and email snippets
Resizing the same image for every platform
Writing endless variations of the same caption
Scheduling across Buffer, Later, and native platforms
Fixing brand color inconsistencies when templates broke
The Solution
After deploying HYR Studio, the same coordinators now focus on strategy, community management, and client communication. 80% of production work is automated.
Sample workflow:
Kira records a 5-minute video on managing anxiety
Upload the transcript to HYR Studio
Select the output types
Ten minutes later: a full library of branded assets ready — slide decks, infographics, carousels, quote cards, a blog outline, and a mind map
The Transformation
Marketing coordinators went from "content factory workers" to actual marketers — running campaigns, engaging the community, and analyzing performance. See how this works for marketing teams.